Percy Pig sweets have been an unexpected hit in Australia in recent months after a trade deal with the UK made it easier for local retailers to stock the Marks and Spencer confectionery alongside local favourites Cherry Ripes and Freddo Frogs.
“Percy Pigs are flying off the shelves in Australia,” said Louise Cantillon, Britain’s consul general in Sydney, who is also deputy trade commissioner for Asia-Pacific.
Bilateral trade has blossomed under a UK-Australia trade deal, the first Britain negotiated in the wake of Brexit, rising £2.8bn, or 14 per cent, in the year to June 2025. The agreement eliminated tariffs including a 5 per cent toll on British biscuits sold in Australia and a 12 per cent levy on Australian beef entering the UK.