Toyota is pushing the accelerator on electric vehicle sales even as other automakers scale back their ambitious targets, in a sign that the hybrid pioneer is facing up to the threat posed by such cars — especially those made by Chinese rivals.
The world’s biggest car company more than doubled EV sales in the first three months of 2026 to a record 79,002 compared with the same period last year, as the introduction of seven new models lifted its line-up of electric cars to 19.
“We think 2026 is going to be the starting point for Toyota’s full electric shift,” said Masahiro Akita, analyst at Bernstein.
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