Japan’s most famous brand of potato chips will drain the colour from its packaging this month as the war in the Middle East squeezes supplies of petroleum-based colourants and manufacturers grapple with “ink-flation”.
Calbee, which produces half of Japan’s savoury snacks, plans to temporarily switch to black-and-white packaging for 14 products after disruption to oil flows out of the Gulf hit ink supplies, the company said on Tuesday.
Images of crisps and the brand mascot, an anthropomorphic potato unofficially known as Potato Boya, will also be dropped, images released by the company showed. Its Frugra fruit granola breakfast cereal, with its signature bright red branding, will also be affected by the measure.
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