Publicis has agreed to buy US data company LiveRamp in a $2.2bn deal, as the French advertising group accelerates its push into AI marketing.
Publicis said its all-cash takeover of LiveRamp valued the US company at $38.50 a share, almost 30 per cent higher than its closing price on Friday.
Arthur Sadoun, Publicis chair and chief executive, said the acquisition would help its clients to “generate new, exclusive and proprietary data, to build the smartest, most differentiated AI agents on top of the leading [large language models]”.
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