Ford has renewed its strong commitment to Europe with plans for a successor to its best-selling Fiesta model and four other new locally made passenger vehicles as it seeks to reclaim sales lost to Chinese rivals.
The US carmaker said it would begin manufacturing a new Bronco compact sport utility vehicle in Spain from 2028 as well as two small electric vehicles using the platform of its partner Renault, including the successor to the Fiesta.
More than 22mn Fiestas were sold after the model launched in 1976, and it remains the UK’s best-selling used car despite production ending in 2023.
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