Available data isn’t great and I’ve made the odd assumption. Very roughly, though, there are the same number of anglers in Europe as participants in organised football. The US has five times the number of fishermen as soccer players.
Yet coverage of football eclipses angling — even in the US, which hosts the World Cup next month. The reason? While fishing is the more popular sport, one ball is easier to follow than hundreds of different types of bream, sinkers and hooks.
Ditto with equities and bonds. Despite markets of a similarish size, the former receives 95 per cent of the world’s attention. Open a newspaper, turn on CNBC or surf the interweb, it’s stocks, stocks, stocks.
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