When Rapha chief executive Fran Millar visited the upmarket British cycling clothing company’s new store in Shanghai this year, she was struck by the “level of enthusiasm”.
“Everyone was on £10,000 bikes in really beautiful kit wearing clip-in shoes,” she said. “It’s obviously a market that, when consumers get into something, they get all the way in.”
Since opening its first China store late last year, Rapha said its business in the country had seen “consistent positive growth” and that footfall was among the highest of its 18 clubhouse stores globally.
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