A KPMG report on how AI is being used by businesses across the world exaggerated adoption of the technology with bogus case studies that appear to have been based on AI hallucinations.
The October report, “Redefining excellence in the age of agentic AI”, made numerous false claims about the use of AI by organisations including the Swiss bank UBS, the UK’s National Health Service and the public transit groups Swiss Federal Railways and Transport for London.
The inaccuracies were identified as AI hallucinations by the research group GPTZero and verified by the FT. After being alerted to the issue, UBS said it would ask KPMG to remove the false claims, and the Big Four firm on Thursday pulled the report from some of its websites.
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