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JLR to target US ‘millionaires and billionaires’ with hybrid and petrol cars

Chief executive PB Balaji says America offers the British carmaker its biggest growth opportunity

The boss of Jaguar Land Rover has said there is “no way” the British carmaker will phase out its petrol vehicles as it expands its hybrid offerings to capture the “biggest growth opportunity” in the US. 

PB Balaji, who took over as JLR’s chief executive in November, told the FT the carmaker would “give everything” to turbocharge its sales to “millionaires and billionaires” in the US as it seeks double-digit revenue growth within five years. 

“We are pivoting this business to face North America because we believe that’s the biggest growth opportunity that is out there for premium brands . . . like us,” Balaji said. 

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