Elon Musk’s X has settled a long-running legal battle with a major advertising trade body that it had accused of orchestrating an “illegal boycott” against the social media platform.
X Corp, the parent company of X, took a group of advertisers and the World Federation of Advertisers to court in 2024 claiming that they had conspired to move “billions of dollars” in advertising revenue away from the site.
The advertisers rejected the allegations, arguing brands had the right to decide where to spend their money themselves rather than be forced to back a particular platform. The case was dismissed in March by a federal judge but X then launched an appeal in April.
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