Barbie superfans have been known to shell out thousands of dollars for rare or limited editions of the iconic doll.
Parent company Mattel now hopes fans will be willing to pay top dollar for digital collectibles too. The US toymaker is the latest to explore opportunities in blockchain-based images, including turning its best known brand into non-fungible tokens (NFTs).
NFTs have exploded in popularity among collectors of sports memorabilia this year. Starting with a clip of basketball star LeBron James that sold for $100,000 in January, the craze reached fever pitch in March when Christie’s auction house sold a digital collage for $69m.
您已阅读32%（643字），剩余68%（1364字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。