When Ann Hiatt received the call that a helicopter carrying Jeff Bezos had crashed in the West Texas desert, her first thought was: what have I done?
Hiatt had booked the flight for her boss so he could scout locations for Blue Origin, his embryonic space exploration company. “Not only had I maybe just killed Jeff Bezos,” she remembers thinking in the panic of the moment, “but the entire company might have just gone down.”
Thankfully Bezos and the others on board escaped mostly unscathed. Details of the March 2003 accident — which left the passengers crawling out of a wreckage into a creek — were kept secret for more than a week, sparing Amazon’s staff and investors from having to ponder a future without Bezos at the helm.
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