Digital publisher BuzzFeed boasts a Pulitzer Prize. Taboola, purveyor of “clickbait” links below online stories, definitely does not. Yet both are listing their respective shares, via Spac mergers, in the hope that digital media upstarts have found a way to coexist with Google and Facebook. Instead of trying to beat these titans, the pair believe that they can take a piece of the rapidly growing online advertising pie and justify their billion-dollar valuations.
数字出版商BuzzFeed获得了普利策奖。Taboola——在网络故事下面“点击广告”链接的提供者——绝对不会。不过，这两家公司都在通过SPAC合并，将各自的股份上市，希望数字媒体新创企业找到与谷歌和Facebook共存的方法。这两家公司相信，他们可以从快速增长的在线广告市场中分一杯羹，并证明自己十亿美元的估值是合理的，而不是试图打败这些巨头。
您已阅读22%（640字），剩余78%（2254字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。