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Lex Letter from Seoul: the hidden costs of the Tokyo Olympics

Even if the Games had gone as planned, sponsorship fees may have been better spent elsewhere

Dear readers,

The postponed Tokyo Olympics have finally begun. But no spectators are permitted at the Games, which started on Wednesday. That means not just less fun, but losses for local companies.

This is thus a very different kind of Olympics. Tokyo is struggling with a rapid increase in coronavirus cases, which has resulted in the city being placed under a fourth state of emergency. Competing athletes are required to test every day, eat alone and not talk in closed areas.

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