Apple has finally cracked it in streaming entertainment, but in the most unApple-like way.
The premium products company prizes itself on the coolness and sophistication of its hardware, so it was strange to see it lauding the success today of an Apple TV Plus comedy series that has anything but those qualities.
Ted Lasso is a down-to-earth, heart-warming tale of an American Football coach who is all at sea in the world of English soccer. It is full of f-bombs courtesy of its “hard man” player Roy Kent (UK readers will spot the likeness to real-life Roy Keane) and has storylines so corny and simple that they would make Love Actually’s Richard Curtis blush. I really like it, without finding it all that funny.
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