Rupert Murdoch’s Fox News Channel, having revolutionised the cable landscape in the 1990s with its tub-thumping punditry, has set its sights on another heated topic: the weather.
Fox News on Monday will launch a new app to stream weather programming live, 24 hours a day.
As extreme flooding, devastating hurricanes, uncontrollable wildfires and ice storms have hit the US in the past year, an unlikely battle is brewing in the media business, as companies bet that programming about climate disasters will draw audiences.
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