Chief executive Mark Zuckerberg told analysts that Facebook would now prioritise younger users at the expense of older ones, after leaked documents revealed that the social media network was losing popularity among the under-30 demographic.
Zuckerberg said on an earnings call on Monday that the company would be “retooling” its teams “to make serving young adults the north star, rather than optimising for the larger number of older people”.
This will involve trade-offs, he said, coming at the expense of older users whose numbers would be likely to “grow more slowly than they otherwise would have”. The overhaul would take “years” to execute, he added.
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