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US states investigate Instagram’s targeting of younger users

Probe comes amid criticism about the effect photo-sharing app and other social media can have on children and teens

A bipartisan coalition of US attorneys-general are investigating how Facebook targets young people on its Instagram photo-sharing app and the potential harms it may cause.

At least nine states are examining whether Facebook violated state consumer protection laws and “put the public at risk” by promoting Instagram to children and young adults, “despite knowing that such use is associated with physical and mental health harms”, according to Maura Healey, Massachusetts attorney-general.

The investigation is focused in particular on the techniques used by Facebook — which recently rebranded its parent company to Meta — to boost the frequency and duration of time spent by young people on the app.

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