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Facebook owner Meta ordered by UK regulator to sell Giphy

CMA watchdog says decision is meant to protect social media users and promote competition in digital advertising

The UK’s competition regulator has forced Meta, formerly known as Facebook, to sell online image platform Giphy, the first time it has unwound a completed Big Tech deal.

The $315m deal, had it gone ahead, would have put Meta in a position to “increase its already significant market power in relation to other social media platforms”, the Competition and Markets Authority confirmed in a statement on Tuesday.

Meta will now be tasked with finding a buyer for Giphy that satisfies the CMA. The watchdog will set a deadline for the sale in the coming months in a legal order, and will only accept a buyer that promises to develop Giphy as an independent and effective rival to Meta.

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