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Turmoil at Peloton makes it opportunistic target for Nike and Amazon

Share price spike reflects Wall Street hope for a deal, but co-founder retains control as he moves to stave off suitors

In its withering presentation to Peloton’s board this week, activist investor Blackwells Capital offered no fewer than 19 potential acquirers for the home fitness company after its shares had collapsed 85 per cent in little more than a year.

They ranged from Disney to Adidas, Berkshire Hathaway to Sony. It even included Sirius XM, a satellite radio company. Anyone would be a better fit, Blackwells reckoned, than being left in the hands of John Foley, Peloton’s cofounder.

Amazon and Nike are among those to have hired advisers to tentatively explore an acquisition, according to people briefed on the moves.

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