Regulators in Europe and the UK have opened an antitrust probe into a deal between Google and Meta on online advertising, in the latest effort to tackle the market power of the world’s biggest technology companies.
The move follows US antitrust investigators who are also probing an agreement informally known as “Jedi Blue”. The search engine giant and Facebook’s parent company have been accused of working together to carve up advertising profits, acting together to buttress their businesses.
Google has previously denied any collusion in court filings. Google and Meta have been contacted for a request to comment,
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