Instagram has cut the amount it pays to makers of short videos, as the Meta-owned business adapts its strategy towards so-called influencers while under fierce competition from TikTok.
The invite-only scheme, which is available to some Instagram users in the US, pays a rate based on the views received on clips called “Reels”.
Instagram introduced the programme last year, partly in response to the popularity of TikTok, the short-form video app that Meta chief executive Mark Zuckerberg has blamed for stealing attention from its social media apps including Facebook.
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