South Korea’s growing global pop culture presence, from boy band BTS to the television series Squid Game, is driving a new marketing push into Japan, as consumer goods companies leverage the country’s soft power to drive sales of everything from liquor to clothes.
从韩国男团防弹少年团(BTS)到电视剧《鱿鱼游戏》(Squid Game),韩国在manbetx app苹果 流行文化领域的影响力不断扩大,正在日本推动一场新的营销攻势。韩国消费品公司利用该国软实力推动从酒类到服装等各类产品的销售。
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