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Keys to the Dior – a night at the fabled flagship store

With 24-hour couture fittings, gourmet dinners and midnight tours through the museum, the secret apartment at Dior’s 30 Montaigne brings a retail fantasy to life

I was only a few hours into my stay at Suite Dior 30 Montaigne, the ultra-exclusive new accommodation located in the French house’s historic headquarters, when I realised I could abandon the habit of picking up after myself. When I left a room for a short amount of time, anything left askew was snappily rearranged. The handbag on the floor? Posed delicately on a chair. The crumpled clothes in my carryall? Steamed and hung, or folded with a deftness I will never possess. The remains of my room service? Cleared by the time I finish my bath. All completed with stealth discretion by the team of six staff who swept in and out of the seven-room, 150sq m accommodation like sharply suited secret agents.

A retro mood abounds in the suite’s living room
The author wears Dior Haute Couture silk crêpe dress and ribbed-panel bustier, both POA
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