Last month more than 100,000 people packed India’s Narendra Modi stadium to watch the Indian Premier League cricket final, with rising star Shubman Gill securing the title for the Gujarat Titans.
Millions more around India tuned into Disney’s television network Star and its Hotstar streaming platform to watch the IPL, a tournament that has arguably done more than anything else to propel the US entertainment giant’s subscriber growth in Asia.
Disney is now preparing to defend its own title. After five seasons in the group’s hands, the IPL media rights from 2023 to 2027 are up for grabs in an auction starting on Sunday that is expected to make the league among the most valuable sports tournaments globally.
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