Facebook parent Meta is pressing ahead with plans to roll out access to digital collectibles to its 3bn users despite the crash in crypto asset prices as the social media group seeks to reinvigorate its growth.
In his first interview in the role, Meta’s new head of fintech Stephane Kasriel said the company would not “in any way” adjust its plans around so-called non-fungible tokens.
The efforts are vital to its goal of building and monetising a virtual avatar-filled world known as a metaverse over the next decade — but they contrast with the wariness Google and Apple have shown towards crypto assets.
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