At VidCon conference, the annual gathering of digital creators in southern California, the most successful influencers mill around exclusive lounges, receiving free swag and posing for shoots on curated backdrops or spinning platforms.
Jabria, Laurie and Zan are no different from other attendees in terms of their huge online presence. But unlike the others, who are mostly in their teens and early twenties, these three — whose video performances have racked up millions of views — are just five or six years old, and are accompanied by their day care-owner turned chaperone Katrina.
They are part of the newest generation of so-called child creators — or “kidfluencers” — who are reaching viral stardom on platforms such as TikTok, Instagram and YouTube at ever younger ages.