FT商学院

ValueAct: activist must not derail NYT’s successful switch online
Lex专栏:挖掘订户不是传统媒体的唯一困难

Media group must find balance between tapping as many readers as possible and charging the highest optimal price
媒体集团必须在挖掘尽可能多的读者和收取最高的最优价格之间找到平衡。

Maybe getting subscribers is not the only hard part. Last week, investment fund ValueAct announced that it had bought 7 per cent of the common stock of The New York Times Company.

也许,获得订阅用户并不是媒体的唯一难题。上周,投资基金ValueAct宣布,已购入纽约时报公司(New York Times Company) 7%的普通股。

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