Tinder is struggling to attract younger users who are starting to abandon the world’s dominant dating app, as Generation Z singles prefer hotter new services in the search for love after lockdowns.
The well-known app quickly became the dating service of choice for millennials since launching in 2012, as consumers switching from desktops to mobiles left older platforms such as eharmony and Match.com.
The latest generation of young people, who are returning to the dating scene after the pandemic, also appear to be shifting to alternatives to Tinder in the hunt for romance.
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