“#Swagalicious — the pure joy & excitement that only swag can yield!!”, a LinkedIn post declares. The poster had received a colourful pack of gifts — including a water bottle, eye-catching socks and notebooks — from their employer.
“I’m starting my Day 1 . . . with the coolest swag ever!” says another LinkedIn user. This new employee had received a smart lunchbox, T-shirt and hoodie, and other premium freebies. Hop over to TikTok and the swag fest continues.
Any search for #companyswag or #welcomekit on social media brings up an eclectic range of posts uploaded by workers. Company merchandise — or “merch” — it seems is on the ascendancy.
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