French marketing mastermind Jacques Séguéla had his tongue in his cheek when he titled his book “Don’t tell my mother I’m in advertising . . . she thinks I play the piano in a brothel”. More than 40 years on, however, the difficulties that ad companies are encountering in attracting and retaining staff are no laughing matter.
法国营销大师雅克•塞盖拉(Jacques Séguéla)自嘲地把自己书命名为“不要告诉我妈妈我是做广告的……她以为我在妓院弹钢琴。”然而，40多年过去了，广告公司在吸引和留住员工方面遇到的困难可不是闹着玩的。
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