Ferrari’s blockbuster listing in 2015 proved that carmakers can transcend their manufacturing roots and be valued as luxury businesses.
Now, with its own IPO only weeks away, the race is on for Porsche to convince investors that it belongs to the same exclusive class as the Italian thoroughbred
“The idea [to list Porsche] has been there ever since the [Agnelli family] IPO-ed Ferrari,” said Cole Smead, an investor in Volkswagen, which owns Porsche. “It captured the imagination of what Porsche is truly worth.”
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