Photo-sharing app BeReal is exploring the addition of in-app payments for extra features to avoid Instagram-style advertising, as the French start-up grapples with technical glitches caused by this summer’s massive surge in its popularity among Gen Z users.
BeReal has become wildly popular with teenagers and college students in the US as well as in Europe, with its emphasis on capturing an authentic moment at a specific time without editing or filters that are commonplace on rivals Instagram, TikTok and Snapchat.
The app has grown from 10,000 daily active users just over a year ago to more than 15mn today, surpassing internal targets. Insiders expect it to reach tens of millions of people by the end of the year.
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