Apple is expected to break its average iPhone price record twice in the coming months as customers choose to buy costlier “Pro” models that boost the tech giant’s margins.
Demand for the new iPhone 14 unveiled earlier this month is already robust enough to project that the global “average selling price” — or ASP — will rise to a record $892 in the September quarter and $944 in the December quarter, according to Counterpoint Research, a data provider, which bases its projections on consumer demand, market intelligence, and talks with suppliers.
The current record is $873, achieved in the fourth quarter of last year.
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