In early September, Mark Zuckerberg rushed to a Meta lab in Pittsburgh, sat before more than 100 high-resolution cameras and prepared to prove his metaverse critics wrong.
The photo shoot was designed to generate a more realistic avatar in the Meta chief executive’s likeness, as the social media giant scrambled to demonstrate that its $10bn a year bet on a futuristic 3D digital world known as the metaverse was not a flop.
In the weeks before, the Facebook founder had faced public ridicule after an earlier cartoon-like avatar selfie went viral for all the wrong reasons.
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