Twitter has said that user growth is “accelerating” and hit “all-time highs” during Elon Musk’s first week at the helm, as it attempts to reassure advertisers after a growing number paused their spending on the social media platform since his takeover.
In an email sent on Monday to some advertisers, seen by the Financial Times, Twitter said that growth in its monetisable active daily users (mDAUs) — a homegrown metric that counts the number of logged-in users to whom the platform shows advertising — hit “all-time highs” last week, accelerating to 20 per cent from 15 per cent in the second quarter.
“Twitter’s largest market, the US, is growing even more quickly,” the email said. Musk closed the deal to buy the platform for $44bn on October 27.