商业快报

Businesses must ‘reinvent’ themselves or fail, say corporate chiefs

Executives voice concern over viability despite signs of improvement in the economic outlook

Chief executives have become increasingly concerned that their businesses will fail over the next decade, despite signs of improvement to the economic outlook for this year.

The pandemic, energy crises, a war in Europe and heightened geopolitical tensions have left business leaders low on confidence, with a large portion of those surveyed by global accounting firm PwC saying they needed to become more resilient.

Some 40 per cent of the 4,410 CEOs polled by the firm late last year said they did not see their own companies as viable in 10 years if they stayed on their current path. The pessimism among business leaders towards the end of 2022 contrasts with better than expected data on the global economy in recent weeks.

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