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Ford has bigger problems than an EV price war

Lessons in overpromising and underdelivering

An electric-vehicle price war looks a bit tougher for Ford Motors after its last quarterly results. Even if it’s a price war between only Ford and Tesla.

Ford’s stock is down more than 9 per cent since Thursday evening, when it reported earnings that missed both Wall Street’s and its own forecasts. CEO Jim Farley said it “left about $2bn of profit on the table” in the quarter.

One sticking point for analysts was the fact that Ford warned about disappointing third-quarter results in September, citing supply-chain issues, but reiterated its guidance for the full year.

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