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Microsoft takes aim at Google’s search dominance with AI-powered Bing

Big Tech companies rush to gain ascendancy in the technology after launch of ChatGPT

Microsoft threw down a direct challenge to Google on Tuesday with an overhaul of its Bing search engine that incorporates artificial intelligence advances sweeping through the tech world since the launch of ChatGPT more than two months ago.

Chief executive Satya Nadella claimed the changes marked the start of a new “race” in the internet search market that would disrupt “the largest software category on planet earth”.

“It’s a new day in search,” Nadella said. “Rapid innovation is going to come, in fact a race starts today.”

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