Next month a group of about 15 members of parliament and government peers will embark on a marketing programme organised by Bradford University School of Management in conjunction with the Industry and Parliament Trust, a body set up to to help those in parliament acquire a better understanding of business. The course, now in its second year, teaches the fundamentals of marketing, says Julian Rawel, director of executive education at Bradford. "We give them the principles and sound business practice."
下月,15名英国下议院和内阁成员将参加一个市场营销项目,该项目由布拉德福德大学管理学院(Bradford University School of Management)与Industry and Parliament Trust(IPT)联合主办,后者是旨在帮助议员更好地理解商业所建立的一家机构。布拉德福德大学高层培训主管朱利安•拉韦尔(Julian Rawel)表示,该课程目前已进入第二年,传授市场营销学基本原理。“我们向他们传授一些原理和良好的商业实践。”