The long weekend traditionally kicks off the industry's spring buying season, and General Motors, Honda and Toyota are among the carmakers offering aggressive sales and marketing promotions.
As they do, carmakers and dealers are seizing on a rare positive indicator: the used-car market is reviving. Prices and volumes of used vehicles have been rising in the US and major West European markets since the end of last year.
“The used-car market has come roaring back,” Jim Farley, Ford Motor's head of marketing, said last week. “That shows that there is some credit availability out there.”
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