The president's use of the full span of media – from network news to webcasts – has echoes of Franklin D. Roosevelt's “fireside chats” in the radio age and the mastery of television shown by John F. Kennedy.
The White House this week launched a site called Recovery.gov to track where stimulus money will be spent, calling it an “unprecedented step to increase transparency in government”.
The initiative followed an overhaul of the White House home page, featuring blog entries, policy details and “behind the scenes” photographs, as well as regular presidential addresses on YouTube, the video-sharing site.
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