Britons are doing without expensive bubble baths, body moisturisers and upmarket cleaning products as they shift into thrifty mode, according to Britain's leading consumer goods maker.
Unilever has detected the change in customer behaviour in all manner of ways, from people taking fewer baths to making more homemade soups and risottos as the recession deepens.
Matt Close, vice-president of marketing in home and personal care, said the company was selling less bubble bath and more shower gel as people forgo filling up the tub in favour of brisker, cheaper showers.
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