专栏企业家

Stop making excuses and just get started

In my travels, I meet quite a few would-be entrepreneurs. Some of these characters have a vision of starting or buying a business, but always seem to find reasons to do nothing. Their excuses as to why they have not created an enterprise sound convincing, but in truth none of them really stands up to close examination.

First on the list tends to be a lack of capital. There are lots of solutions to this one. My first business, when I was 18, was a venture with an Oxford nightclub where student friends and I promoted themed evenings and took the door money, while the venue owners kept the bar takings. The operation needed no capital at all – always the best type for absolute beginners.

Other situations may need some funding, but often less than founders think. I am often impressed at how first-time restaurateurs seem to fit out premises on a shoestring – using second-hand equipment, helping out themselves with the refurbishment and so on.

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卢克•约翰逊

卢克•约翰逊(Luke Johnson)是一位成果颇丰的企业家和创业家,他为英国《金融时报》撰写企业家专栏。他目前担任英国皇家艺术协会的主席,并管理着一家私人股本投资公司——Risk Capital Partners。约翰逊曾在牛津大学学医,但是毕业后却进入投行业。他在1992年收购PizzaExpress,担任其董事长,并将其上市。到1999年出售的时候,PizzaExpress的股价已经从40英镑涨至800英镑。

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