A few years ago Jan Tallis, chief executive of the charity School-Home Support, knew little about strategy or marketing. Now she is something of an expert. "Don't forget to put the hyphen in 'School-Home Support'," she cheerfully instructs. "It's all about branding."
几年前，慈善团体School-Home Support的首席执行官简•塔利斯(Jan Tallis)对战略和营销还一窍不通。如今，她已经有几分专家的样子了。“别忘了‘School-Home Support'中间要加连字符，”她愉快地叮嘱道，“这可关系到品牌。”
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