观点苹果

Apple

It seems nothing can stop the comet from Cupertino. Apple's latest set of recession-busting results almost defy belief. Net income of $1.23bn in the third quarter, up from $1.1bn the year before, beat all but the most bullish estimates. Sales of $8.3bn, up 12 per cent year-on-year, meanwhile came as many other computer manufacturers have struggled to hawk less expensive machines to antsy consumers. While rivals are being hit by feeble demand, Apple's biggest problem is that it hasn't been able to make computers fast enough.

A closer look at the numbers shows that Apple is not entirely immune to the recession. A 4 per cent rise in Macintosh computer shipments was only possible after Apple chopped prices across most of its product line (although at $1,000 for a low-end MacBook, its machines remained pricier than those of rival PC makers). Although units rose, Mac revenues fell 8 per cent.

Yet to say that those declines were made up for by soaring iPhone sales is an understatement. Two years after the iPhone's launch, sales of the fancy handset have overtaken those of its iPod music player. At $1.6bn, up sevenfold year-on-year, iPhone sales last quarter accounted for one-fifth of Apple's revenues.

您已阅读66%(1211字),剩余34%(630字)包含更多重要信息,订阅以继续探索完整内容,并享受更多专属服务。
版权声明:本文版权归manbetx20客户端下载 所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。
设置字号×
最小
较小
默认
较大
最大
分享×