General Motors succeeded in creating some rare buzz through its cryptic, logo-less “230 8-11” ads (the “0” was a smiley-faced electrical outlet). Now comes the buzz-kill. The company boasted on Tuesday that, under a new US government methodology, its Chevrolet Volt would be rated at 230 miles per gallon – the first vehicle ever to crack triple digits. Using the same calculus, the all-electric Nissan Leaf, also set to be introduced in late 2010, does infinite miles per gallon. By counting only the portion of a typical daily drive using petrol rather than converting the calorific value of electricity, GM has won a marketing battle. It may yet lose the war for market share.
凭借其标识较少的“230 8-11”神秘广告（“0”是一个笑脸形状的插座），通用汽车(GM)成功制造出了一些罕见的轰动。如今，扫兴的事来了。该公司周二夸耀称，根据美国政府的新算法，其雪佛兰Volt(Chevrolet Volt)汽车的油耗为每加仑230英里——是首款每加仑汽油行使里程突破三位数的汽车。以同样的方法计算，日产(Nissan)的纯电动汽车Leaf每加仑汽油能跑无限远的距离，该款汽车也将于2010年末推出。通过仅计算使用汽油（而非转换电热）的通常日常行驶部分，通用汽车在一场营销战役中胜出。但该公司仍有可能在争夺市场份额的大战中落败。