零售商

RETAILERS GET WISE TO THE VALUE OF ONLINE CRITICISM
网评引起零售商重视


最初,在线评论只是为了帮助其它的潜在购买者。如今,对企业而言,网评成了顾客的直接反馈,从而受到零售商与制造商的重视。

Oriental Trading Company, a US catalogue and internet retailer, sells a quirky, inflatable plastic solar system set for $17.99. The blow-up planets that hang from the ceiling are educational and engaging, but at the end of last year customers buying them from Oriental were not happy. They complained in reviews on the company's website that the sun, the eight planets and Pluto would often just not stay inflated. “I opened the package, blew up the planets, hung them in my classroom, and came in the next day to find three blobs of rubber hanging from the ceiling,” wrote one schoolteacher: “Totally disappointed!!!!”

美国一家邮购目录及互联网零售商Oriental Trading Company出售一套模样古怪的充气塑料太阳系模型。这些从天花板上悬挂下来的充气星球既好看又具有教学功能。但是去年底,从Oriental那里购买了这套模型的顾客并不高兴。他们在该公司网站上的用户评论中抱怨称,太阳、八大行星和冥王星常常会跑气。“我打开包裹,给这些星球充满气,把它们悬挂在教室里。第二天走进教室时却发现有三团瘪了气的橡皮球从天花板上垂下来,”一位老师写道,“我太失望了!!!!”

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