In 1989 Rupert Murdoch, then losing millions on his new Sky satellite service, gave the MacTaggart lecture at the Edinburgh International Television Festival. Addressing executives from a cosy industry not used to new entrants, he made bold predictions on the impact of multi-channel broadcasting. He attacked the “narrow elites” controlling television, standing in the way of consumer choice. It was a visionary speech and it is striking how much of the communications revolution he predicted was subsequently delivered.
1989年，在爱丁堡国际电视节(Edinburgh International Television Festival)上，面对来自不习惯新生事物的安稳行业的高管，正因刚起步的天空(Sky)卫视服务而蒙受数百万亏损的鲁珀特•默多克(Rupert Murdoch)发表了“麦克塔格特”(MacTaggart)演讲。他对多频道广播的影响进行了大胆预测，抨击控制着电视产业的“狭隘精英”妨碍了消费者的选择。那是一场富有远见的演讲，令人震惊的是，默多克关于通信革命的预测有不少后来均得到了应验。