China's media industry must look to the capital markets to match the growth seen in other industries, according to the head of the country's first media-focused private equity fund.
Li Ruigang, who heads the Rmb5bn ($733m) China Media Capital fund, said: “Media assets in China today have been greatly undervalued ... Only the capital market will be able to discover its full intrinsic value and market potential.”
The approval of the CMC fund in April signalled that the government had begun to allow financial operators to play a role in restructuring China's opaque and politically sensitive media industry.
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